About the FT’s Bitcoin Coverage
Dear reader,
The Financial Times just hit its 400th piece on Bitcoin since 2018 with a banger of a mini-documentary featuring Michael Saylor that went viral on X.
But what kind of story have they been telling?
I ran the numbers using Perception’s data to find out if the FT has been a net positive or negative influence on how its readers perceive Bitcoin.
The findings? Let’s just say it’s not exactly balanced.
1. Bitcoin Coverage – Only When It Bleeds?
Since 2023, the FT ramped up its Bitcoin coverage after virtually ignoring the topic outside of major crashes in 2018 and 2021/2022. They were mostly quiet while Bitcoin was building and innovating, but when tradfi started leaning in last year, coverage surged. Coincidence?
2. Sentiment Breakdown – 1 in 10 Positive
Out of 400 articles, 45% have been negative, and just 11% positive. That’s 1 in 10 pieces painting Bitcoin in a good light. The rest? Classic narratives: scams, volatility, regulation fear.
3. What They’re Covering (and What They’re Not)
Most of the FT’s Bitcoin content zeroes in on price crashes, regulatory crackdowns, and crime. Meanwhile, global adoption, tech innovation, and financial inclusion barely get a mention.
4. The Bottom Line
If FT is your main source of Bitcoin news, you’re getting a one-sided story. And it’s not by accident.
Stay sharp,
