Methodology

Scope and Selection of Media Outlets

Bitcoin Perception tracks a curated list of 59 renowned press outlets, each selected for their impact and audience size.

This list includes (updated July 2024):

US:

  1. CBS News (USA)
  2. Vice (USA)
  3. NBC News (USA)
  4. CNBC (USA)
  5. The Wall Street Journal (USA)
  6. Barron's (USA)
  7. Rolling Stone (USA)
  8. The New Yorker (USA)
  9. Fortune (USA)
  10. The New York Times (USA)
  11. Los Angeles Times (USA)
  12. The Atlantic (USA)
  13. CNN (USA)
  14. Bloomberg (USA)
  15. Vox (USA)
  16. The Boston Globe (USA)
  17. Fox News (USA)
  18. Fox Business (USA)
  19. Politico (USA)
  20. Time (USA)
  21. New York Post (USA)
  22. Forbes (USA)
  23. Newsweek (USA)
  24. ABC News (USA)
  25. Associated Press (USA)
  26. MSNBC (USA)
  27. NPR (USA)
  28. PBS (USA)
  29. Vanity Fair (USA)
  30. Chicago Tribune (USA)

Europe:

  1. Daily Mail (UK)
  2. The Economist (UK)
  3. Reuters (UK)
  4. Financial Times (UK)
  5. The Guardian (UK)
  6. The Telegraph (UK)
  7. BBC (UK)
  8. Frankfurter Allgemeine Zeitung (Germany)
  9. Corriere della Sera (Italy)
  10. La Repubblica (Italy)
  11. Agence France-Presse (France)
  12. Le Figaro (France)
  13. France Télévisions (France)
  14. Le Monde (France)
  15. ZDF (Germany)
  16. Al Jazeera (Qatar)
  17. El País (Spain)
  18. La Sexta (Spain)
  19. ABC (Spain)
  20. El Periódico (Spain)
  21. La Vanguardia (Spain)
  22. El Mundo (Spain)
  23. Antena 3 (Spain)
  24. RTVE (Spain)
  25. Telecinco (Spain)

Latin America:

  1. Milenio (Mexico)
  2. TV Azteca (Mexico)
  3. El Financiero (Mexico)
  4. El Comercio (Peru)
  5. Página/12 (Argentina)
  6. Clarín (Argentina)
  7. El Tiempo (Colombia)
  8. La Nación (Argentina)
  9. El Universal (Mexico)
  10. Todo Noticias (Argentina)
  11. Excélsior (Mexico)
  12. Reforma (Mexico)
  13. Crónica (Argentina)
  14. El Universal (Venezuela)
  15. El Nacional (Venezuela)
  16. El Debate (Mexico)

These outlets were chosen for the amount of reporting on Bitcoin and extensive reach.

Data Collection Process

Every article from these outlets that mentions Bitcoin, in any context, is included in the analysis. This approach ensures a holistic view of Bitcoin's presence in media, capturing both dedicated articles and incidental mentions.

Human Review and Analysis

A team of expert analysts reviews each article. They delve into the content to understand the context and sentiment of the Bitcoin mention, whether it's the focal point or a peripheral mention. This human element is crucial for an accurate and nuanced understanding of the media portrayal.

Labeling Criteria

Articles are categorized as positive, negative, or balanced based on a detailed assessment. This includes examining the tone, context, and specific language used in relation to Bitcoin. Such a comprehensive review allows for a more refined and accurate categorization than automated systems.

Data Integrity and Accessibility

Bitcoin Perception's commitment to ethical data practices is exemplified by its reliance on publicly available sources. There is no use of invasive data scraping, ensuring respect for both the integrity of the data and the content creators. The data collected is made accessible for free for a transparent insight into Bitcoin's media portrayal.

Implications and Uses of the Data

The data from Bitcoin Perception serves as a valuable resource for businesses, researchers, and Bitcoin enthusiasts. It offers a window into public sentiment and media trends surrounding Bitcoin, helping stakeholders make informed decisions and understandings.