Crypto Media Sentiment Exposed: Who’s Bullish on Bitcoin?

Crypto Media Bitcoin Sentiment Report – Q1 2025

Date Range: January 1 – March 31, 2025

Executive Summary

This report analyzes Bitcoin coverage from ten of the most influential crypto media outlets to assess their sentiment toward Bitcoin in Q1 2025.

By quantifying the tone of coverage (positive, neutral, or negative) and examining the topics each outlet focused on, we provide a benchmark for who is pushing the Bitcoin narrative forward — and who is sitting on the fence.

Spoiler: some names might surprise you.

Enjoy the read. -Fernando

Sentiment Leaderboard

Outlet Deep Dives

🥇 Bitcoin Magazine

Bitcoin Magazine leads the pack with nearly 74% of its Bitcoin coverage being positive. It emphasized retail adoption, mining, investment vehicles, and scaling — with additional focus on development and self-custody. Bitcoin Magazine consistently drove the grassroots narrative forward.

🥈 Crypto News

Crypto News leaned heavily into bullish coverage, particularly around banking & finance, mining, and retail adoption. It also showed strong engagement with AI topics — a unique inclusion among crypto-native outlets.

🥉 The Defiant

A standout performer with 58.1% positive and only 11.2% negative coverage, The Defiant balanced institutional, development, and retail themes well. It covered Bitcoin with a broad, optimistic lens.

CryptoSlate

Another pro-Bitcoin outlet, CryptoSlate delivered consistent positivity and focused on regulatory updates, banking, and institutional adoption, showing a strong alignment with Bitcoin's maturing ecosystem.

Blockworks

With over 50% positive coverage, Blockworks presented a fairly optimistic tone. Its coverage was strongest around market analysis, investment vehicles, and banking. It also included retail themes more prominently than peers like CoinDesk.

Cointelegraph

Cointelegraph hovered just under 47% positive sentiment, covering a wide range of topics including cybersecurity and use cases. Its tone was more mixed, reflecting a middle-of-the-road editorial stance.

BeInCrypto

BeInCrypto had 45.9% positive coverage but a relatively high negative percentage (30%). It still covered self-custody, investment vehicles, and mining regularly, though its tone fluctuated across narratives.

CoinDesk

CoinDesk leaned neutral, with balanced topic coverage spanning institutional adoption, development, and regulation. Despite its reputation, it remained more cautious in tone than many of its peers.

Decrypt

Decrypt presented the most evenly split tone: 39.5% positive and 39.4% neutral. It gave airtime to retail, company news, and AI but showed restraint in leaning strongly pro-Bitcoin.

The Block

The Block was the most neutral of all outlets, with 58.1% of coverage labeled as such. With only 23.8% positive coverage, it focused on scaling, crime & legal, and institutional updates with an analytical (but non-committal) voice.

Most Commonly Covered Topics

• Market Analysis
• Investment Vehicles
• Mining
• Crime & Legal
• Banking & Finance
• Scaling
• Regulatory Updates
• Self-Custody

Topics like retail adoption, development, and use cases saw notably less emphasis overall, with the exception of Bitcoin Magazine and The Defiant.

Conclusion

Sentiment shapes perception.

In Q1 2025, some crypto media outlets acted as advocates for Bitcoin's future. Others simply reported from the sidelines.

Bitcoin Magazine, Cointelegraph and The Defiant emerged as strong narrative drivers, while CoinDesk, Decrypt, and The Block leaned into neutrality or caution.

This report was produced using data from Perception — a real-time platform tracking sentiment, topics, and media tone across Bitcoin-related content.