Methodology

Scope and Selection of Sources

Bitcoin Perception tracks a curated list of 91 renowned media outlets, each selected for their impact and audience size, as well as popular social and web platforms.

Media Outlets Tracked (updated August 2024):

US:

• CBS News (USA)

• Vice (USA)

• NBC News (USA)

• CNBC (USA)

• The Wall Street Journal (USA)

• Barron’s (USA)

• Rolling Stone (USA)

• The New Yorker (USA)

• Fortune (USA)

• The New York Times (USA)

• Los Angeles Times (USA)

• The Atlantic (USA)

• CNN (USA)

• Bloomberg (USA)

• Vox (USA)

• The Boston Globe (USA)

• Fox News (USA)

• Fox Business (USA)

• Politico (USA)

• Time (USA)

• New York Post (USA)

• Forbes (USA)

• Newsweek (USA)

• ABC News (USA)

• Associated Press (USA)

• MSNBC (USA)

• NPR (USA)

• PBS (USA)

• Vanity Fair (USA)

• Chicago Tribune (USA)

Europe:

• Daily Mail (UK)

• The Economist (UK)

• Reuters (UK)

• Financial Times (UK)

• The Guardian (UK)

• The Telegraph (UK)

• BBC (UK)

• Frankfurter Allgemeine Zeitung (Germany)

• Corriere della Sera (Italy)

• La Repubblica (Italy)

• Agence France-Presse (France)

• Le Figaro (France)

• France Télévisions (France)

• Le Monde (France)

• ZDF (Germany)

• Al Jazeera (Qatar)

• El País (Spain)

• La Sexta (Spain)

• ABC (Spain)

• El Periódico (Spain)

• La Vanguardia (Spain)

• El Mundo (Spain)

• Antena 3 (Spain)

• RTVE (Spain)

• Telecinco (Spain)

Latin America:

• Milenio (Mexico)

• TV Azteca (Mexico)

• El Financiero (Mexico)

• El Comercio (Peru)

• Página/12 (Argentina)

• Clarín (Argentina)

• El Tiempo (Colombia)

• La Nación (Argentina)

• El Universal (Mexico)

• Todo Noticias (Argentina)

• Excélsior (Mexico)

• Reforma (Mexico)

• Crónica (Argentina)

• El Universal (Venezuela)

• El Nacional (Venezuela)

• El Debate (Mexico)

These outlets were chosen for the amount of reporting on Bitcoin and extensive reach.

Expanded Social and Web Metrics

In addition to traditional media outlets, Bitcoin Perception tracks influential sources across social and web platforms to provide a more comprehensive view of Bitcoin’s market perception.

Sources Tracked:

Reddit: Monitoring discussions and trends in key Bitcoin subreddits.

Twitter/X: Tracking tweets from influential accounts.

Hacker News: Analyzing Bitcoin-related posts and comments.

GitHub: Monitoring activity and discussions in the Bitcoin repository.

YouTube: Tracking popular videos and channels discussing Bitcoin.

Crypto Outlets: Including leading sources like Cointelegraph, CoinDesk, Bitcoin Magazine, CryptoSlate, The Defiant, Crypto News, The Block, BeInCrypto, Blockworks, and Decrypt.


Data Collection Process

Every mention of Bitcoin across these platforms and media outlets is included in our analysis. This approach ensures a holistic view of Bitcoin’s presence in both traditional and modern media, capturing dedicated articles, social media posts, and incidental mentions.

Human Review and Analysis

A team of expert analysts reviews each piece of content. They delve into the context and sentiment of the Bitcoin mentions, whether it’s the focal point or a peripheral mention. This human element is crucial for an accurate and nuanced understanding of Bitcoin’s portrayal across different platforms.

Labeling Criteria

Content is categorized as positive, negative, or balanced based on a detailed assessment. This includes examining the tone, context, and specific language used in relation to Bitcoin. Such a comprehensive review allows for a more refined and accurate categorization than automated systems.

Data Integrity and Accessibility

Bitcoin Perception’s commitment to ethical data practices is exemplified by its reliance on publicly available sources. There is no use of invasive data scraping, ensuring respect for both the integrity of the data and the content creators. The data collected is made accessible for free for a transparent insight into Bitcoin’s media and social portrayal.

Implications and Uses of the Data

The data from Bitcoin Perception serves as a valuable resource for businesses, researchers, and Bitcoin enthusiasts. It offers a window into public sentiment and media trends surrounding Bitcoin, helping stakeholders make informed decisions and understandings.